Monday, 5 January 2009

Logo Research and Initial design

I have found that creating a sense of corporate identity is key in creating a fan base for magazines, a logo is key, some thing that immediately you associate with the magazine and every thing it encompasses.

in order to understand what conventions go into making a successful logo i must first research existing brands on the market.



Q magazines logo is very simplistic in design but this simplicity makes it very bold and eye-catching, the colour scheme used red and white also adds to the eye catching over all composition of this logo.




Kerrangs logo has a very urban feel to it this reflects the content of the magazine, there is also a tag line with this logo which is a good selling point as it is catchy and short.
Again the colour scheme is red and white, but this logo has a black outline this emphasises from the other content on the front cover, I will consider this when creating my logo.


The Rock Sound logo like the above two uses a colour scheme of red and white, this is a reoccurring theme when looking at logo design, again a black back ground emphasises the white text in the for ground creating a bold over all composition that is eye catching and draws in potential readers.

This is my initial design for a logo, i have encompassed all the features i have found the establish brands used and i think it is quite a successful first attempt at a logo design.






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