market research

My own personal interest in rock music is quite great and therefore i would obviously be enticed into picking up and reading a magazine focused upon this genre, But i realise my own opinions and personal preferences are not share by a vast audience in consideration of this i have decided to do some research into the Sales figures, circulation and consumers of magazines which have the same content to see if i am creating a product which would draw in a real market niché which already exists.

In order to gather my required information regarding the circulation and sales figures for the magazine kerrang! which has a wide cult following.
"Target audience
Kerrang! has a weekly circulation of 70,000, and a readership of approximately 542,000.
The core target audience for Kerrang! is 15-24 year olds with a 60:40 male/female split.
Kerrang! readers are sharp, individualistic and above all fanatical about their music, buying on average 31 CD albums a year.
Kerrangs! readers are immencely loyal and have created a cult following, In essence this courpourate identity creates a club in which people who would normally be considered "different" with a sense of community allowing them too hold the concept there are other people with the same taste in music as them."This shows that the magazines containing this music genre are usually seen as "alternative magazines" have been able to break into the mainstream and now play a vital role in the publicising of rock music.

Considering this research i have gathered i believe there is a real market my magazine would appeal to and therefore my chosen genre is suitable and has potential marketability.